Providing real time information on quality measure performance in the outpatient setting is critical for targeting areas for improvement and optimizing workflows and resources. Determining which measures to focus on in the current environment of payer value care contract arrangements, clinical input from internal quality leaders, government mandates, medical societies/agencies, and medical literature can be dauting. This presentation will provide insight into how the UNC Health Primary Care Improvement Collaborative (PCIC) is structured and its approach for selecting annual quality measures and goals. We will also illustrate how EPIC’s healthy planet module is essential for measure builds and point of care tools to deliver enhanced patient care.